Background: Made on Main Street was ConnectPay's chosen theme for July 2023.
Communication Task: Create a fun, memorable and interactive social campaign.
Creative Idea: Our team had been 'playing' with the idea of games all year, so a board game seemed a natural for this campaign. Each place you can land on encouraged the player to like, share or mention a small business in their community on social media.
Credits:
Gameboard Copy & Design: Anne-Marie Byrd
Social Copy: Erin Crowley & Rachael Ermatinger
Posts got some fun interaction!