Art Direction, Concepts & Graphic Design: Anne-Marie Byrd
Concepts, Copy & Creative: Paul Altavena, Erin Crowley, Eric Tretton
GOAL: A memorable drip campaign to payroll business owners.
Background: ConnectPay Payroll Services acquires smaller payroll businesses as part of their growth strategy. Unlike larger acquirers ConnectPay typically retains the company's staff and is invested in client retention, which benefits the seller as well.
Payroll Trends Faux Magazine With Flow Chart Quiz
Custom Jigsaw Puzzle Mailer
Series of three mailings with postcards that create a complete image (below)
