Background: Payroll specialists at ConnectPay really do have some long term relationships with some of their clients. Several over ten years!
Communication Task: Portray ConnectPay as a persona on a dating app.
Creative Idea: Choosing a vendor who deals with your money can be more stressful than choosing a person to go on a date with! We wanted to have some fun presenting ConnectPay as the obvious choice for small business payroll and also uses some trending memes such as "red flags".
