Background: ConnectPay Payroll Services acquires smaller payroll businesses as part of their growth strategy. As a top of funnel initiative, we created a website as a repository of industry information & original content for independent payroll providers, as a place to share information and keep up to date on industry trends.
Communication task: Create a new brand separate from ConnectPay, that is clean, sophisticated and welcoming.
CREDITS
Strategy & Copy - Ross Dobson
Creative Direction & Design - Anne-Marie Byrd
Photography - iStock
